Jessica Thom

Global News Social Media Editor: Complex stories should be packaged in way that connects with audience

By JASMINE BALA Staff reporter While newsrooms benefit from online analytics that help journalists understand what audiences want and how to package stories, this data can’t be the only determinants of the news that gets served up, says the national managing editor for social media at Global News. Shauna Rempel, who is also an instructor at Ryerson’s School of Journalism,…

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Canadian youth use social media as gateway to mainstream media, new study finds

By JASMINE BALA Staff Reporter While most Canadian millennials get their first taste of news via Facebook posts, Twitter shares and other social media, that is typically just the starting point when it comes to their news consumption habits, a new study suggests. The study contradicts the commonly held belief that young people don’t go much beyond social media in…