audience behaviour

Audience engagement efforts aren’t new – they’re just different these days, sociology professor argues

By JASMINE BALA Staff reporter Building audience engagement has long been a newsroom preoccupation, only today it involves Instagram and Facebook, while in the past publishers seduced readers with paper cut-out toys and thrilling accounts of reporters on around-the-world races against time. New research on the history of Sunday newspapers by Paul Moore, an associate professor in Ryerson University’s sociology…

Canadian news consumers unaware of financial strain on the industry

By STEPH WECHSLER Special to the RJRC Although Canadians value journalism and believe it is essential to a well-functioning democracy, they don’t want to pay for it, concludes a new study that examined the state of Canadian news media. A survey conducted as part of the Public Policy Forum (PPF) report, “The Shattered Mirror,” found that the Canadians surveyed do…

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Journalism Transformations: Audience behaviour and the future of news

By ILINA GHOSH Staff Reporter When Beyoncé released her latest album, Lemonade, exclusively on the music streaming service Tidal, new user sign-ups rose by 1.2 million. But since then, the service’s popularity has once again waned. The same effect can be applied to modern journalism, says Alex Watson, The Telegraph’s former head of product. Events like elections and terrorist attacks can…