The Sunday Paper

Audience engagement efforts aren’t new – they’re just different these days, sociology professor argues

By JASMINE BALA Staff reporter Building audience engagement has long been a newsroom preoccupation, only today it involves Instagram and Facebook, while in the past publishers seduced readers with paper cut-out toys and thrilling accounts of reporters on around-the-world races against time. New research on the history of Sunday newspapers by Paul Moore, an associate professor in Ryerson University’s sociology…