By JASMINE BALA Staff reporter Building audience engagement has long been a newsroom preoccupation, only today it involves Instagram and Facebook, while in the past publishers seduced readers with paper cut-out toys and thrilling accounts of reporters on around-the-world races against time. New research on the history of Sunday newspapers by Paul Moore, an associate professor in Ryerson University’s sociology department, examines one of the greatest audience engagement gimmicks of all time: The New York World’s decision to send reporter Nellie Bly travelling around the globe. Bly was assigned to beat the fictional record described in the Jules Verne novel…