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    Understanding the publication is key to successful freelance pitches

    By AMANDA POPE Staff Reporter April 25, 2018 Tone-deaf pitches and failing to do adequate research on the publication are the biggest mistakes freelance journalists make when trying to sell editors on stories, experienced freelancers and editors said during a recent workshop at Ryerson’s School of Journalism. The half-day workshop, Getting Started: Conversations About How to Freelance, explored what it takes to succeed as a freelance journalist in today’s competitive media landscape. Takara Small, a Toronto-based freelance tech journalist, said reporters need to be well acquainted with the publication they are pitching to so that they understand its focus and…